|Photo by Waldec
The news has had articles about retailers struggling with the concept of “Showrooming”. This occurs when shoppers come to a bricks and mortar store to touch and feel products, and then go to the internet to buy them. Most recently Target has been highlighted for sending a letter to its vendors asking them for help with the issue, but is likely a problem for other retailers with physical locations, such as Best Buy, or even WalMart.
It appears that Target is taking defensive action to protect its turf, but would it be possible to embrace the trend and take advantage of Target’s physical presence? What if Target, literally turned itself into a showroom? Consider how this would work.