Rethinking The Fiction Publishing Business

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Recently, I discussed a few of the issues facing fiction book publishers. My prediction is that their biggest competition will come from authors who bypass publishers and distribute through electronic channels (Amazon, Barnes & Noble, and even their personal web sites). Where does this leave the publisher in a post-printing world?

The Dilemna for Publishers of Fiction

Photo Credit: George Eastman House via Flicker

The traditional market for publishing fiction is under assault. The first salvo came with the introduction of print-on-demand. However, it appears the real threat is from the electronic book movement. One of the most significant trends from these initiatives is the emergence of competition from self-published  new comers, or even established pro's that are taking their books directly to consumers. How should a publisher react in this environment?

Rethinking Retail: Transforming Bricks and Mortar

Photo by Waldec

The news has had articles about retailers struggling with the concept of “Showrooming”. This occurs when shoppers come to a bricks and mortar store to touch and feel products, and then go to the internet to buy them. Most recently Target has been highlighted for sending a letter to its vendors asking them for help with the issue, but is likely a problem for other retailers with physical locations, such as Best Buy, or even WalMart.

It appears that Target is taking defensive action to protect its turf, but would it be possible to embrace the trend and take advantage of Target’s physical presence? What if Target, literally turned itself into a showroom? Consider how this would work.