Monday, April 23, 2012

The Death of Traditional Advertising

In the United States, traditional advertising is under assault. What will this mean for the rest of our society? Many of the things we enjoy for free are funded by advertising dollars. As the flow of advertising dollars is redirected, how will related markets be impacted. In this article we consider the ways that traditional advertising is disappearing. In later articles we will look at adaptations that are occurring, or that may occur in advertising spending.