Showing posts with label Bankruptcy. Show all posts
Showing posts with label Bankruptcy. Show all posts

Monday, February 20, 2012

Kodak's Mistake Wasn't What You Think

Much has been written about Kodak's recent bankruptcy filing, and the consensus seems to be that Kodak missed the shift into digital cameras. However, I don't agree.

The problem is that even a successful digital camera business couldn't carry the cost structure of a Kodak. At its heyday, the company owned virtually all of the high margin film and paper business. It is hard to conceive of a digital camera strategy that could generate similar incomes.