The Death of Traditional Advertising

In the United States, traditional advertising is under assault. What will this mean for the rest of our society? Many of the things we enjoy for free are funded by advertising dollars. As the flow of advertising dollars is redirected, how will related markets be impacted. In this article we consider the ways that traditional advertising is disappearing. In later articles we will look at adaptations that are occurring, or that may occur in advertising spending.

Best Buy: On the Right Track?

Recently, Best Buy announced a new strategy. They plan to shutter 50 stores and migrate towards smaller stores focused on mobile and tablet sales and service.

As I noted in an earlier post on showrooming, the traditional retail model is under attack by the internet and new approaches will need to emerge for brick and mortar operations. Local companies need to figure out the unique advantages that they derive from a local presence, and to build their operations around those advantages. In the showrooming article, I mention one approach that could be used by Target (and Best Buy), but it's certainly not the only approach.

Why Population Change May Mean More Robots in Your Future

Everyone 'knows' that the world's population is constantly increasing. Indeed, the U.S. census bureau projects that the world population will grow by 34% from 2012 to 2050. However, the story changes if we dig down to the country level. Consider the forecasts for the following countries

Is The Retina Display on the New iPad compatible with 4G LTE?

If you buy a new iPad with a retina display, you will download 1080P movies over wi-fi, not LTE. The problem is the price plans that are available from AT&T and Verizon.

Netflix estimates that an HD movie will take 'up to' 2.3 GB per hour. This means that one hour at 1080p can use up your entire 2GB to 3GB of data that you get on the carriers $30 plan. The solution to this is to download your movies over wi-fi before you hit the road. On the road, you will just do basic web browsing and email so you don't eat into your cap.

So, the question is ... why do you need LTE if you can only use it use for 3g-speed data downloads? Or, why do you need the retina display over LTE if your browsing caps limit the quality of the content you can see?

Companies Know No One Reads those Legal Agreements. So What?

In the legal world, how can one party agree to something if they literally can't read the agreement? Terms and Conditions imposed by consumer-facing organizations have been controversial for some time, at least in the eyes of some consumer advocates. However, in the light of a recent article on web site privacy policies, can these really be called "agreements"? How can one party agree to something if they literally can't read it?

Kodak's Mistake Wasn't What You Think

Much has been written about Kodak's recent bankruptcy filing, and the consensus seems to be that Kodak missed the shift into digital cameras. However, I don't agree.

The problem is that even a successful digital camera business couldn't carry the cost structure of a Kodak. At its heyday, the company owned virtually all of the high margin film and paper business. It is hard to conceive of a digital camera strategy that could generate similar incomes.

Rethinking The Fiction Publishing Business

jmtimages on Flickr via JISC cc Licensed

Recently, I discussed a few of the issues facing fiction book publishers. My prediction is that their biggest competition will come from authors who bypass publishers and distribute through electronic channels (Amazon, Barnes & Noble, and even their personal web sites). Where does this leave the publisher in a post-printing world?